Senior Marketing Specialist - Go-To-Market Liaison

Greenville, SC
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At Fluor, we are proud to design and build projects and careers. This requires teams that are as unique as the projects we execute. We are committed to fostering a work environment that embraces Diversity, Equity, and Inclusion (DE&I) for all so our employees and stakeholders benefit from the creative solutions derived as a result of embracing differences.

Job Description:

Ideate, Create, Approve, Execute the Go-To-Market Strategies for each of the Plant & Facility Services (P&FS) Service Offerings (UpFRONT, Continuous Site Presence/Asset Management Technology, and Sustaining CapEx). This position requires keen marketing strategy expertise, combined with technical writing skills/proposal development experience, as this role will serve as the key P&FS Service Marketing liaison with the Fluor corporate branding/sustainability/marketing services teams. As part of the business development team, this role ensures all content/proposals/events/operations within the P&FS business unit are equipped with relevant and impactful content/marketing assets to enhance brand awareness embracing a client-centric approach.

• Go-To-Market Strategy Management: Oversee, create, and execute the processes and content assets needed to enhance business development growth efforts and brand awareness for the P&FS business line.

• Content Asset Creation: Create modern and relevant content assets for each service pillar across each phase of the GTM funnel process; serve as an advocate with Marketing Services to streamline corporate approval process. Ex: Infographs, Brochures, Digital, Website, Videos, Social Media (LinkedIn), Events, Press Releases, Omni-channel media assets.

• Brand Awareness Strategies: Working in corporate compliance, building brand awareness for the P&FS business line embracing a User-Experience (UX) approach to buyer persona journey mapping.

• Proposal Writing/Design: Collaborate with Proposal Management Team to implement a UX-approach to communicate the full Value Proposition in client proposals via impactful technical writing.

• Events Management: Oversee a successful execution of the full Client Experience (CX) in client-facing events; coordinating with Corporate Events Group for planning, development and implementation of event(s) execution

• Corporate Sustainability Representative: Represent the P&FS business line in the Corporate Sustainability Team, ensuring awareness/communications of key O&M/AMT sustainability operational highlights.

• Ad Hoc Business Development Activities: Perform related duties as assigned by supervisor.

• Corporate Compliance: Maintain compliance with all company policies and procedures.

• Other duties as assigned

Job ID: 144976BR

City: Greenville

State: South Carolina

Country: United States

We are an equal opportunity employer that recognizes the value of a diverse workforce. All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, genetic information, or any other criteria protected by governing law.